Another example is Just Pizelles, a cookie boutique that was recently featured on The Rachel Ray Show. There is nothing more authentic than a family run business, particularly when it comes to food:
It would not be possible without the help of my amazing family...from physically helping to 'drizzle', package, and do shows with me (my mother/partner); creating efficient ways to produce my products and develop ideas for multiple uses for pizzelles (my father/research & development); giving me ideas for new flavors and helping me set up my booth at shows (my husband/labor assistant); willing to monitor the quality of my creations (my brother/quality control); helping with fundraising activities, brainstorming about other markets to explore and fun flavor creations (my niece/marketing). My friends also make a huge contribution with their devoted support and the extraordinarily "hard" task of taste-testing my new "concoctions"!!!
Just Pizzelles is a relatively new and growing small business in an area that most people perceive as dead. Liminal Youngstown incubates ideas and risk taking. Geographically independent ventures are particularly robust here. If it doesn't matter where you do your thing, there are few places as advantageous as the Mahoning Valley.